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LOGO DESIGNS
The samples below display a wide range logo designing capabilities and terminology.
Illustration Logo Design
Benefits:
An illustrative logo is probably the most popular type of logo design because it usually looks very cool. High in color and in design skill an illustrative logo always looks like money well spent. People think your design looks great and that you must have paid a fortune.
Liability:
Can look really bad if the designer does not have the right skills (ZrainMedia has the right skills). Hard to make the colors, fonts and illustration work together. After initial WOW factor has worn off the design can be hard to remember. Can seem too busy. Very expensive to print and not suitable for all uses like fax machine for instance. Can incur large redesign fees to cope with the limitations mentioned above. |
Iconic/Emblem Logo Design 
Benefits:
Very opular style with new businesses and high tech's. Clean and professional. Modern and memorable. These are terms you would associate with an iconic type logo if designed well. Often the emblem/icon represents in some way, very obviously, something about the business. Fonts and colors can work very well with the emblem. Requires a good knowledge of the clients market and a graphic designer with a deep understanding of fonts and colors. Easy to print and to brand the business.
Liability:
Requires a highly skilled design team to get the font and color and icon to work together well. (ZrainMedia has these skills). Can look like a piece of clipart and text if not designed well. Can go out of fashion very easily (Think ball and swoosh of the late 1990s early 2000s). Can be a very cryptic design often seemingly meaning nothing. Can seem too clever. |
Text Based Logo Design
Benefits:
This is the design style preferred by the big league. Fortune 500 companies prefer the text based logo design. It feels clean and strong and the design can last a lifetime. Easy to remember. Not based on fads and fashions. Designed well a text based logo design usually consists of more than just a standard everyday font. The font would normally be rare and something would usually be done by the designer to make the logo intelligentand memorable. Often subtle. Very easy to brand and low cost to print.
Liability:
Really hard to make a font work as a logo. Requires a designer with a very deep understanding of fonts, kerning positive and negative spacing. (ZrainMedia has these skills). Can seem weak if designed poorly.
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